Poster Ideas contd.



In furtherance of my ancillary tasks, I have produced another poster using Fireworks CS5 experimenting with a few different things, and improving a couple of things from my first two test posters.



fig. 1



I think this is an improvement over the first two and like this style. The two-tone colour scheme I have experimented with—burgundy and olive—are colours used in the final film in Jade's and Robyn's costumes respectively, and makes the poster more visually interesting. The use of this simple colour scheme would also be conducive to a more expansive marketing campaign, the colours being an easily-recognisable motif that could be used in a variety of locations and advertising media.





fig. 2



The font I used in this poster is Century Schoolbook, another serif font similar to Book Antiqua. I prefer this font to Book Antiqua as it looks cleaner and I feel looks more classic/stylish. I decided to put the title at the top, preceded by "in" (a reference to the starring actors) as it harks back to classic film noir posters (fig. 2).



Similarly to the initial poster ideas I placed, I altered the colours of the poster to reflect the style of our noir: I raised the contrast level while lowering the saturation. This contributes to the mood of the poster and better suggests the tone of the film than the vanilla image (fig. 3). It accentuates the light placement of the image: we placed the light in a fill light position to illuminate one side of Chris's face to signify innocence and had Ellie's face remain relatively dark and hidden, posed as if Robyn were whispering in Scott's ear. This is a strong signifier of her corrupting influence on Scott.

fig. 3





I intend to work further on this poster as my final poster for my ancillary task. A couple of things need to be changed, including the addition of small print detailing production at the bottom (see fig. 2 for an example of this). Also, we decided that the film would likely be rated a 12 by the BBFC, so I need to change the rating logo on my final poster accordingly.